All things Design, Architecture, Lifestyle and Culture
SPEEDO BOOMERANG
A series of inspirational and motivational slogans developed and designed for application to T-shirts to enhance the visibility and meaning of the Speedo logo, The Boomerang, to the retail consumer. The approach was to create a conceptual parallel between the literal meaning of the boomerang (“it always comes back to you”) and the hard work, passion and related payoff that comes with athletic training.