BEVERLY CENTER - CALIFORNIA WELCOME CENTER
A three-sided kiosk and series of billboards, banners, and posters installed in the Beverly Center, an upscale shopping center located in Southern California. The campaign was designed to promote the California Welcome Center, a free travel and entertainment resource located on the street level of the busy shopping center. The approach was to create a campaign that would stand out in the visually dense environment and encourage shoppers to go downstairs to take advantage of the free resource.
CRANE & CO PERSONALIZED STATIONERY
A line of stationery templates developed to enable retail customers to create custom personalized stationery. Available at fine stationery stores, a library of “mix + match” design elements was developed that included typography, color, layout, and liner papers. The Fashion-Forward elements were developed to be combined in the manner of choice by the customer and to be printed on fine Crane & Co. papers. The designer-stationery was printed using the techniques of letterpress and engraving.
MARCEL SCHURMAN / PAPYRUS
Sold in Papyrus stores nationwide, a sampling from a series of cards and gift wrap for various holidays and occasions. The cards incorporate die-cuts, pop-ups and accordian folds. Several fun and festive patterns were created for gift wraps and gift bags that would be suitable for both male and female markets.
HAPPY SUMMER POSTCARDS
A take-off on old vintage postcard booklets from the 50's and 60's.Designed to welcome the Summer Solstice, each fold is perforated allowing the recipient to tear out a piece of the booklet, or one post card, and resend it to a friend.