Logotype, branding identity, product naming, and packaging graphics for a line of beauty products designed to be bright, modern, and clean to attract the contemporary customer. Activate, infuse, and renew describe how the products feel on the skin and, simultaneously, represent the first letters that spell the product name, air.
Logotype, branding identity, and packaging graphics for Garden Music Herbs and Garden Music Veggies, two companion lines of plants sold side by side in garden centers. The Herb Line is color-coded by category to identify the potential use of each herb. Categories include Aromatic Herbs, Culinary Herbs, Health and Beauty Herbs, etc. The approach to the water-resistant packaging was to create a clean and simple look that would stand out and be easily recognized in the garden center.
Branding, logo, identity and packaging for a florist committed to handmade bespoke flower arrangements and bouquets. The tagline “flowers for everyone” reflects the designer’s commitment to a custom and personalized approach to each project. The project included enclosures, thank you cards, and gift packaging.
BODY BY BOOTCAMP
Logo for an outdoor workout for women that is rugged yet spirited and fun. The approach conveys the free spirit of the workout that takes place under the blue sky, amidst the flowers, grass, and trees. The look is feminine, earthy, and fashionable – a deliberate visual departure from the ubiquitous and generic combat look used by so many bootcamps. The logo was applied to t-shirts, hats, hoodies, nalgene bottles, canteens, exercise matts, vans, duffle bags and back packs.
CHALK HILL CLEMATIS FARMS
Product catalog and marketing brochure for Chalk Hill Clematis Farm, a specialty grower of rare and unusual clematis, cut flower clematis, and specialty food products. The catalog is divided into product categories – each section beginning with a dramatic full page illustration depicting the product category.
COLLECTIVE WELLBEING / DAVIES GATE
Logotype, branding identity, and product packaging for Collective Wellbeing, a 42 sku product line of organic + sulfate-free face, body, and hair products. Available nationwide, customers can choose from a variety of six charities to receive a portion of the purchase. The look was designed to be clean and simple, yet upscale and sophisticated. The three product categories, face, body, and hair, are color-coded to easily identify each product’s use.
CREATIVE RESOURCE ASSOCIATES INTERIOR DESIGN + ARCHITECTURE
Award-winning branding, identity and website for an international interiors and architecture firm that specializes in hospitality. The mandate from the client was to create something that people stopped to look at when received. Three colors of paper were laminated together and debossing and engraving were used to create an architectural look and 3-dimensional quality.
DANCING ORANGE PRODUCTIONS
Logo and identity for a film and video production company.
EDISON INTERNATIONAL - COMMUNITY GIVING
A series of community outreach brochures for the Southern California electric utility designed to bring awareness of Edison’s involvement in and contributions to the community. The series of three brochures feature case studies that depict the many ways that Edison gives back to the community.
Logo, brand identity, and website for Flowerpot productions, an artist management company and producer of world music programs for diverse venues across the country. The logo was designed to represent the namesake of the company and its efforts in growing new creative talent. The look is vibrant, energetic and modern. The website splash screen opens with flash animated leaves growing in from the bottom and filling the screen.
LISA W JEWELRY
Logotype, branding identity, and packaging graphics for a line of semi-precious jewelry. Designed to be sophisticated, yet spirited, the identity system was applied to various merchandising materials, including gift boxes, bags, and gift cards. The project was featured on the cover of 1000 Bags, Tags & Labels by Rockport Publishers.
LOS ANGELES CENTER FOR WOMEN'S HEALTH
Branding, identity, logo, online and offline advertising, marketing materials, and interactive for the Los Angeles Center for Women’s Health, a comprehensive state-of-the-art women’s health facility in downtown Los Angeles. Founded on the mission to enhance the health and wellbeing of women in the prime of their lives, the nationally-recognized physicians and health care team provide a comprehensive integrated range of services individualized to specific patient needs. The multi-faceted facility treats women’s unique needs with the highest-quality care – all-in-one place and under-one-roof – in a calm and comfortable environment.
The Los Angeles Center for Women’s Health icon is the Lotus flower. A symbol of purity, enlightenment, self-regeneration and rebirth. Its characteristics align with the core mission of the Los Angeles Center for Women’s Health.
MADELINE STUART INTERIORS AND FURNITURE
Logo, brand identity, and website for Madeline Stuart – a nationally acclaimed residential and commercial interior designer and furniture designer. The concept was to create and identity that was contemporary yet classic, elegantly simple and timeless. An easily navigated site was created to showcase the designer’s work and her aesthetic. The Products section serves as an online catalog that includes a Downloadable Printable Product Specification for more than 40 products from the Madeline Stuart Collection.
MARIE TODD - JEWELRY AND SPECIALTY PRODUCTS
Branding, identity, interactive, packaging, and product design for jewelry designer and manufacturer of home fragrance products. The project included development of 3 lines of candles and diffusers: MTodd Men’s; Mind, Body, Spirit; and Elements. The project also included design and development of sustainable, recyclable, and reusable packaging – metal with cork inserts and fabric gift wrap.
MIZU GREEN TEA BEVERAGE
Logo, branding identity, product naming, and packaging graphics for a green tea beverage steeped with the exotic flavors of tangerine, yuzu, lime, and fig. The packaging graphics are light, minimal, understated and clean to reflect the light and refreshing nature of the product. Mizu means water in Japanese.
Brand identity, packaging, point-of-purchase materials, online and print advertising, website and ecommerce site for Monrovia, one of the largest plant growers in the nation, since 1926.
A company rich in tradition and heritage, Monrovia is built on a commitment to quality, integrity, environmentalism and care. The logo, tagline, and overall identity was designed to convey these ideals in a warm, friendly, timeless, and environmentally conscious manner.
The branding identity was created to easily identify and differentiate Monrovia plants from others in the retail garden centers. The Monrovia green-banded pot can be spotted from clear across the garden center, amidst the sea of otherwise unidentified plants in plain black pots.
An in-store retail nursery marketing and merchandising campaign was established to increase visibility of the Monrovia brand in the garden center. In-store plant display systems were developed to promote various garden collections that were supported by free take-home instructional brochures for the consumer. The in-store point-of-purchase campaign was designed to sell more plants in the garden center by increasing awareness of the brand and by establishing Monrovia as the garden information and inspiration expert committed to providing a superior product and support materials to ensure gardening success.
• Website [www.monrovia.com]
• Ecommerce site (shop.monrovia.com)
• Establishment of Positioning and Brand Strategy
• Renaming of Company from Monrovia Nursery Company to Monrovia
• Logo + Tagline Development
• Extensive Corporate Identity System / Truck Fleet
Graphics / Graphics Standards Guide
• Print / Broadcast / Online Print + Trade Advertising
• In-Store Point-of-Purchase Posters / Banners / Collateral /
In-Store Display Units
• Product Packaging + Hangtags
• Wholesale Product Catalogs
• Trade Show Booth / Show Graphics / Show Clothing
NELSONj SALON + HAIR CARE PRODUCTS
Branding, identity and packaging for Beverly Hills hair and make-up salon and line of specialty hair care products.
Direct mail promotional print campaign for advertising photographer’s rep, Sally Bjornsen. Aimed at art directors, designers and other creatives, the pieces were designed to be eye catching and memorable keepsakes. The circle, Sally’s logo, was used as a creative motif, repeated in a different manner in each piece. Embossing, die-cutting, and interesting folding techniques all contribute to making these pieces special to promote the group of very special photographers.
Logotype, branding identity, product naming, and packaging graphics for a company specializing in organic pasta. The packaging was designed to be simple, modern, and clean to reflect the company’s name and to emphasize purity and simplicity of the product itself.
A series of inspirational and motivational slogans developed and designed for application to T-shirts to enhance the visibility and meaning of the Speedo logo, The Boomerang, to the retail consumer. The approach was to create a conceptual parallel between the literal meaning of the boomerang (“it always comes back to you”) and the hard work, passion and related payoff that comes with athletic training.
A series of garment hangtags for Speedo Girls. Pictured are hangtags for two swimsuit lines – girls, aimed at girls ages 12 to 18. Also pictured is the Aquatic line, aimed at women 18 to 50.
Logo, brand identity, and web site for Sterling Publishing, publisher of how-to and craft books. At the core of the company logo is The Sterling “S”. The logo icon and color palette represent the “Sterling Tree”, a symbol of growth and change – continuous new beginnings that “inspire your creative life.”
VIE SKIN THERAPY
Logotype, branding identity, product naming, and packaging graphics for a line of facial-care products. The packaging was designed to be bright and upbeat to attract a contemporary customer looking for an at-home line of facial products with “professional” results.