BODY BY BOOTCAMP
Logo for an outdoor workout for women that is rugged yet spirited and fun. The approach conveys the free spirit of the workout that takes place under the blue sky, amidst the flowers, grass, and trees. The look is feminine, earthy, and fashionable – a deliberate visual departure from the ubiquitous and generic combat look used by so many bootcamps. The logo was applied to t-shirts, hats, hoodies, nalgene bottles, canteens, exercise matts, vans, duffle bags and back packs.