All things Design, Architecture, Lifestyle and Culture
BEVERLY CENTER - CALIFORNIA WELCOME CENTER
A three-sided kiosk and series of billboards, banners, and posters installed in the Beverly Center, an upscale shopping center located in Southern California. The campaign was designed to promote the California Welcome Center, a free travel and entertainment resource located on the street level of the busy shopping center. The approach was to create a campaign that would stand out in the visually dense environment and encourage shoppers to go downstairs to take advantage of the free resource.