LET THE FLAMES BEGIN
W.W. Norton & Company
Book cover design for a barbecue cookbook, “Chock-a-block full of outrageous opinions, indispensable tips, sizzling recipes, and tall tales in short. It’s everything a barbecue book should be,” says Steven Raichlen, award-winning cookbook author and chef. The approach was to create a cover that presented the subject matter in a visually upscale and fresh manner that would stand out among other barbecue cookbooks and would reflect the gourmet nature and alternative approach to the book’s recipes.